Natural, Renewable and Biodegradable
Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
The most reused and recycled fibre in the world
Wool is the most reused and recyclable fibre on the planet of the major apparel fibres.
Quality that lasts a lifetime
Merino is the slow fashion champion, with wool garments amongst the longest kept in global wardrobes. Have you discovered the magic of Merino?
Sustainable luxury
100% natural, renewable, biodegradable and recyclable, Merino wool is Mother Nature’s finest.
One fibre, infinite potential
These are the designers, the poets of clothes, the artists of fabric who continually push the boundaries of wool’s possibilities to rewrite fashion’s history and shape a positive future.
Victoria Beckham
Victoria Beckham
Iconic British brand Victoria Beckham launches its first end-to-end traceable collection made with 100% Merino wool and natural dyes.
Cubus
3.1 Phillip Lim
3.1 Phillip Lim
3.1 Phillip Lim’s Merino Series collection marks the label’s most natural collection to date as the designer strikes a sustainable balance and goes fur-free.
Sportscraft
Sportscraft
The Woolmark Company and Sportscraft have partnered to create a collection of Australian Merino wool garments that champion traceability.
Albus Lumen
Albus Lumen
A fully traceable, single-origin Australian Merino wool collection designed for travel.
DIY
Free knitting patterns
Looking for free knitting, crochet or weaving patterns? We’ve brought together leading fashion and textile designers so you can DIY your own exclusive Merino wool creation from the comfort of your own home.
